This is really a Business Studies term and refers to companies coming together vertically or horizontally (or both). The most obvious and latest example of convergent technology is the smart phone and or the tablet. The human voice is an analogue device and the digitalising process and delivery via the internet is an example of converging technologies. as no physical conversion needs to take place because the film is already in digital format.ĭigital delivery of music files (mp3, etc.) ia also a convergent technology because the music was original produced in analogue form – As the film is in digital format there are also cost savings as potentially less work needs to be done on the film to get it onto Blu-Ray, DVD, internet trailers, etc. For example if they were talking about newspapers you could link in to their online editions and talk about how this differs from the traditional paper version and the opportunities it presents or if talking about film or music, you could, for example, point to Facebook campaigns advertising a product or viral marketing spread via the internet.ĭigital projection is convergent technology because films that are produced digitally have moved away from the physical film medium and can be supplied to theatres in digital format (lower costs for distribution versus higher start-up costs for theatres switching to digital technology). Your answer needs to be linked into the media area you are talking about (Film, Music, Magazines, Newspapers, Radio, Video Games). social networking, YouTube, online editions of newspapers and magazines are convergent but you should not quote the internet as the sole aspect of your answer. Technological convergence refers to the process where new technology is moving towards single platforms delivering multiple media outputs that can be used to reach audiences, for example, a PS3′s primary function is video gaming but you can download and watch movies from on it and also watch catch up TV and music videos.Ĭonvergent technology is technology that allows an audience to consume more than one type of media from a single platform.
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